PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Base year • Vendor segmentation • Summation errors PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market size and forecast • Five forces analysis PART 06: Market segmentation by medium • Global advertising market by medium • Global TV advertising market • Global digital advertising market • Global print advertising market • Global OOH advertising market • Segment comparison analysis by advertising medium PART 07: Digital market segmentation by type • Digital advertising market by type • Global digital search ads market • Global digital display ads market • Global email marketing market • Segment comparison analysis by types of digital advertising PART 08: Geographical segmentation • Regional segregation of global advertising market • Advertising market in Americas • Advertising market in EMEA • Advertising market in APAC • Segment comparison analysis by geography PART 09: Buying criterion PART 10: Key leading countries • Key leading countries in global advertising market PART 11: Market drivers PART 12: Impact of drivers PART 13: Market challenges PART 14: Impact of drivers and challenges PART 15: Market trends PART 16: Vendor landscape • Competitive scenario • Top advertising agencies • Other prominent vendors PART 17: Appendix • List of abbreviations PART 18: Explore Technavio List of Exhibits Exhibit 01: Market segmentation of global advertising market Exhibit 02: Key market highlights in global advertising market Exhibit 03: Global advertising market 2015-2020 ($ billions) Exhibit 04: Five forces analysis Exhibit 05: Global advertising market by medium in 2015 and 2020 Exhibit 06: Global TV advertising market 2015-2020 ($ billions) Exhibit 07: Global digital advertising market 2015-2020 ($ billions) Exhibit 08: Global print advertising market 2015-2020 ($ billions) Exhibit 09: Global OOH advertising market 2015-2020 ($ billions) Exhibit 10: Comparison of revenue and growth rates of various advertising mediums 2015-2020 ($ billions) Exhibit 11: Global digital advertising market segmentation in 2015 and 2020 Exhibit 12: Global digital search ads market 2015-2020 ($ billions) Exhibit 13: Global digital display ads market 2015-2020 ($ billions) Exhibit 14: Global email marketing market 2015-2020 ($ billions) Exhibit 15: Comparison of revenue and growth rates for various types of digital advertising 2015-2020 ($ billions) Exhibit 16: Global advertising market by geography in 2015 and 2020 Exhibit 17: Advertising market in Americas 2015-2020 ($ billions) Exhibit 18: Advertising market in EMEA 2015-2020 ($ billions) Exhibit 19: Advertising market in APAC 2015-2020 ($ billions) Exhibit 20: Comparison of revenue and growth rates of advertising market by geography 2015-2020 ($ billions) Exhibit 21: Buying criteria Exhibit 22: Top 10 countries in terms of advertising spent in 2015 Exhibit 23: Top 10 countries in terms of advertising spent and market share in 2015 Exhibit 24: Top 10 countries in terms of advertising spent in 2020 Exhibit 25: Top 10 countries in terms of advertising spent and market share in 2020 Exhibit 26: Global social media advertising expenditure 2015-2020 ($ billions) Exhibit 27: Impact of drivers Exhibit 28: Impact of drivers and challenges Exhibit 29: Top advertising agencies in 2015 Exhibit 30: Other prominent vendors in the global advertising market

American Express, Ford, Pfizer, Procter &Gamble, Verizon Communications, AT&T, Fiat¸ Comcast, General Motors, Johnson and Johnson, JP Morgan Chase, L'Oréal, Time Warner, Toyota, and Walt Disney.