PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Segments included in the report • Customer segments • Base year • Vendor segmentation • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Industry overview • Comparison between online and offline advertisements PART 06: Market landscape • Market size and forecast • Five forces analysis PART 07: Market segmentation by type • Global internet advertisement market by type • Global internet advertisement market by search ads • Global internet advertisement market by mobile ads • Global internet advertisement market by banner ads • Global internet advertisement market by digital video ads • Global internet advertising market by others PART 08: Global internet advertisement market by industry • Global internet advertisement market by industry PART 09: Geographical segmentation • Global internet advertisement market by region • Internet advertisement market in EMEA • Internet advertisement market in APAC • Internet advertisement market in Americas PART 10: Key leading countries PART 11: Buying criteria PART 12: Market drivers • Higher brand recalling capability • Growth in mobile internet advertisement PART 13: Impact of drivers PART 14: Market challenges • Complexity in integration • Intense competition and varying consumer interests PART 15: Impact of drivers and challenges PART 16: Market trends • Increased use of social media for advertisement • Accelerated M&A activities in online advertising PART 17: Vendor Landscape • Competitive scenario • Key Vendors • Other prominent vendors PART 18: Appendix • List of abbreviation PART 19: Explore Technavio List of Exhibits Exhibit 01: Product offerings Exhibit 02: Comparison between online and offline advertisements Exhibit 03: Global internet advertisement market 2015-2020 ($ billions) Exhibit 04: Five forces analysis Exhibit 05: Global internet advertisement market by type: Overview Exhibit 06: Global internet advertisement market by search ads 2015-2020 ($ billions) Exhibit 07: Global search ads internet advertisement market by vendors 2013-2015 Exhibit 08: Global internet advertisement market by mobile ads 2015-2020 ($ billions) Exhibit 09: Global internet advertisement by banner ads 2015-2020 ($ billions) Exhibit 10: Global internet advertisement market by digital video ads 2015-2020 ($ billions) Exhibit 11: Global internet advertisement market by others 2015-2020 ($ billions) Exhibit 12: Global internet advertisement market share by industry 2015 Exhibit 13: Global internet advertisement market by region 2015 Exhibit 14: Internet advertisement market in EMEA 2015-2020 ($ billions) Exhibit 15: Internet advertisement market in APAC 2015-2020 ($ billions) Exhibit 16: Internet advertisement market in Americas 2015-2020 ($ billions) Exhibit 17: Key leading countries by advertisement type 2015 Exhibit 18: Global internet advertisement market: Buying criteria Exhibit 19: Impact of drivers Exhibit 20: Impact of drivers and challenges Exhibit 21: Expected investment in social networking websites for online advertisement 2016 Exhibit 22: M&A in the internet advertisement market Exhibit 23: Recent developments in Google

Facebook, Google, LinkedIn, Microsoft, One by AOL, Twitter, Yahoo, AdMob, Adobe Systems, Amobee, AppNexus, Baidu, Chartboost, Convertro, Criteo, Dárriens Media Exchange, Deutsche Telekom, IAC, InMobi, Matomy Media, Millennial Media, Mobile Network Group, MobPartner, MoPub, News Corp, Opera Software, Oracle, Pinterest, RevMob Mobile Ad Network, Rubicon Project, Sohu, StickyADS.tv, Tapjoy, TobeMogul, Tumblr