PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Report coverage • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights • Value chain analysis • Product lifecycle • Regulatory framework PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Market segmentation by geography • Global automotive AR system market size by geography • Market in APAC • Market in Europe • Market in North America • Market in Latin America • Market in MEA PART 07: Market segmentation by vehicle type • Market overview • Market size and forecast: Automotive AR systems PART 08: Market segmentation by technology • Market overview • Market size and forecast: Automotive AR systems PART 09: Market segmentation by product • Market overview • Market size and forecast: Automotive AR products PART 10: Market segmentation by end-user • Market overview • Market size and forecast PART 11: Market drivers • Key market drivers for AR systems PART 12: Market challenges • Challenges from the end consumers' point of view PART 13: Impactful trends • Technological trends influencing AR system market • Industrial trends influencing AR system market PART 14: Vendor landscape • Competitive benchmarking • Other prominent vendors PART 15: Key vendor analysis PART 16: Appendix • List of abbreviations PART 17: Explore Technavio List of Exhibits Exhibit 01: Report coverage Exhibit 02: Product offerings of key vendors Exhibit 03: Product offering of other prominent vendors Exhibit 04: Definition of products and markets Exhibit 05: Influencing factors on key customer segments Exhibit 06: Comparison of conventional and AR-HUDs Exhibit 07: Types of AR systems (in current production stage) Exhibit 08: Interactive AR system Exhibit 09: Non-interactive AR system Exhibit 10: HUD-windshield projection system Exhibit 11: Smartphone-windshield projection system Exhibit 12: Standalone screen AR system Exhibit 13: Factors influencing information relevance in HUD-AR Exhibit 14: HUD-AR value chain analysis Exhibit 15: Product lifecycle of AR systems Exhibit 16: Existing regulatory framework worldwide governing HUDs and AR devices Exhibit 17: Market landscape of AR systems Exhibit 18: Global automotive AR system market 2015-2020 (millions of units) Exhibit 19: Five forces analysis Exhibit 20: Global automotive AR system market share dynamics by geography 2015 and 2020 Exhibit 21: APAC: Market size and forecast 2015-2020 (millions of units) Exhibit 22: Top five APAC countries by GDP 2011-2015 ($ billions) Exhibit 23: China GDP PPP 2015-2020 ($ Intl. trillions) Exhibit 24: Chinese automotive electronics market 2015-2020 ($ billions) Exhibit 25: Automotive sales in Taiwan 2007-2014 (millions of units) Exhibit 26: Taiwan’s automotive electronics market 2007-2015 ($ billions) Exhibit 27: Taiwan’s automotive electronics by application 2014 Exhibit 28: Taiwanese government’s roadmap for automotive electronics 2015 Exhibit 29: Top 15 dollar billionaires by country 2015 Exhibit 30: India GDP PPP 2015-2020 ($ Intl. trillions) Exhibit 31: Production of passenger and commercial vehicles in India (millions of units) Exhibit 32: Japan GDP PPP 2015-2020 ($ Intl. trillions) Exhibit 33: Overseas vehicle production by Japanese automakers 2013 and 2014 (millions of units) Exhibit 34: Automotive sales in Japan 2007-2014 (millions of units) Exhibit 35: Indonesia GDP PPP 2015-2020 ($ Intl. trillions) Exhibit 36: Indonesian car sales 2007-2015 (millions of units) Exhibit 37: South Korea GDP PPP 2015-2020 ($ Intl. trillions) Exhibit 38: Automotive sales in South Korea 2007-2015 (millions of units) Exhibit 39: Industry-wise exports data South Korea Exhibit 40: South Korea: New electric car sales June and September 2015 (units) Exhibit 41: Europe: Market size and forecast 2015-2020 (millions of units) Exhibit 42: Automotive sales in Germany 2007-2015 (millions of units) Exhibit 43: German electronic component market by industry 2014 Exhibit 44: Automotive sales in Europe 2007-2014 (millions of units) Exhibit 45: North America: Market size and forecast 2015-2020 (millions of units) Exhibit 46: North American automotive electronics market 2015-2020 ($ billions) Exhibit 47: Automotive sales in North America 2007-2014 (millions of units) Exhibit 48: Automotive electronics market in US 2008-2014 ($ billions) Exhibit 49: Automotive sales in US 2007-2014 (millions of units) Exhibit 50: Automotive sales in Mexico 2005-2013 (millions of units) Exhibit 51: Latin America: Market size and forecast 2015-2020 (millions of units) Exhibit 52: Automotive sales in Latin America 2007-2014 (millions of units) Exhibit 53: GDP growth rate of top five Latin American countries 2011-2014 Exhibit 54: Automotive sales in Brazil 2005-2015 (millions of units) Exhibit 55: Automotive electronics market in Brazil 2007-2014 ($ billions) Exhibit 56: MEA: Market size and forecast 2015-2020 (thousands of units) Exhibit 57: Market segmentation of automotive AR systems by vehicle type Exhibit 58: AR systems in luxury vehicles: Market size and forecast 2015-2020 (millions of units) Exhibit 59: AR systems in ultra-luxury vehicles: Market size and forecast 2015-2020 (millions of units) Exhibit 60: AR systems in luxury-aftermarket: Market size and forecast 2015-2020 (millions of units) Exhibit 61: AR systems in mid-level vehicles: Market size and forecast 2015-2020 (millions of units) Exhibit 62: AR systems in mid-level (OEM) vehicles: Market size and forecast 2015-2020 (millions of units) Exhibit 63: AR systems in mid-level-aftermarket: Market size and forecast 2015-2020 (millions of units) Exhibit 64: AR systems in entry-level vehicles: Market size and forecast 2015-2020 (millions of units) Exhibit 65: AR systems in entry-level (OEM) vehicles: Market size and forecast 2015-2020 (millions of units) Exhibit 66: AR systems in entry-level-aftermarket: Market size and forecast 2015-2020 (millions of units) Exhibit 67: AR systems in LCVs: Market size and forecast 2015-2020 (thousands of units) Exhibit 68: Market segmentation of automotive AR systems by technology Exhibit 69: OLED technology: Market size and forecast 2015-2020 (thousands of units) Exhibit 70: AMOLED Technology: Market size and forecast 2015-2020 (thousands of units) Exhibit 71: PMOLED technology: Market size and forecast 2015-2020 (thousands of units) Exhibit 72: CRT technology: Market size and forecast 2015-2020 (millions of units) Exhibit 73: TFT technology: Market size and forecast 2015-2020 (millions of units) Exhibit 74: Optical waveguides technology: Market size and forecast 2015-2020 (thousands of units) Exhibit 75: Classification of optical waveguides Exhibit 76: Market segmentation of automotive AR systems by product Exhibit 77: AR-HUD products: Market size and forecast 2015-2020 (millions of units) Exhibit 78: HUD generations Exhibit 79: HUD development timeline Exhibit 80: AR apps products: Market size and forecast 2015-2020 (millions of units) Exhibit 81: App-based AR systems Exhibit 82: App-based AR systems: Passenger cars segment 2015-2020 (millions of units) Exhibit 83: App-based AR systems: LCV segment 2015-2020 (millions of units) Exhibit 84: Market segmentation of automotive AR systems by end-user Exhibit 85: OEM AR-HUD systems: Market size and forecast 2015-2020 (millions of units) Exhibit 86: Aftermarket AR-HUD systems: Market size and forecast 2015-2020 (millions of units) Exhibit 87: Driving forces behind electrification of automotive mechanics Exhibit 88: Mechanical operations converted into electronics Exhibit 89: Automotive electronic cost share of total vehicle cost 2014-2020 Exhibit 90: AR-HUD system with DMD: A schematic diagram Exhibit 91: Color coding in AR-HUD systems Exhibit 92: Three generations of automotive infotainment systems Exhibit 93: Three approaches to connectivity Exhibit 94: Vendor landscape for AR-HUD Exhibit 95: Companies with existing AR products Exhibit 96: Other prominent vendors

Hyundai, MINI (BMW subsidiary), Continental, Garmin, Pioneer Electronics Corp, Audi and Honda, Bosch, Delphi, DENSO, GM, Harman, Jaguar, Mercedes-Benz, Nippon Seiki, Panasonic, Volkswagen.