PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Global learning analytics market: Overview • Stakeholders in learning analytics for education • Market size and forecast • Five forces analysis PART 06: Market segmentation by application areas • Higher education learning analytics market in US by application • Higher education learning analytics market in US by performance management • Higher education learning analytics market in US by curriculum design • Higher education learning analytics market in US by institutional management • Higher education learning analytics market in US by personalization PART 07: Market segmentation by deployment • Higher education learning analytics market in US by deployment • Higher education on-premises learning analytics market in US • Higher education cloud learning analytics market in US PART 08: Market drivers • Emphasis on personalized learning • Multi-faceted roles of teachers • Adoption of various education software • STEM education needs PART 09: Impact of drivers PART 10: Market challenges • Data aggregation challenges • Interoperability issues • Shortage of trained teachers • Inadequate technology infrastructure PART 11: Impact of drivers and challenges PART 12: Market trends • Increased focus on budget management • Rising cloud-based platform • Growth in e-learning market • Adoption of mobile learning analytics PART 13: Vendor landscape • Competitive scenario • Competitive benchmarking • Growth strategy • Market vendor analysis 2015 • Other prominent vendors PART 14: Key vendor analysis • D2L • Microsoft • Oracle • Pearson Education PART 15: Other prominent vendors • Blackboard • Cornerstone OnDemand • IBM • Jenzabar • Knewton • Kronos • McGraw-Hill Education • Saba Software PART 16: Appendix • List of abbreviations PART 17: Explore Technavio   List of Exhibits Exhibit 01: Product offerings Exhibit 02: Learning analytics applications Exhibit 03: Global learning analytics market 2014-2019 ($ millions) Exhibit 04: Various purposes of learning analytics applications Exhibit 05: Stakeholders in learning analytics market Exhibit 06: Higher education learning analytics market in US 2015-2020 ($ millions) Exhibit 07: Five forces analysis Exhibit 08: Higher education learning analytics market in US by application Exhibit 09: Higher education learning analytics market in US by application 2015 (% share) Exhibit 10: Higher education learning analytics market in US by application 2020 (% share) Exhibit 11: Higher education learning analytics market in US by application 2015-2020 ($ millions) Exhibit 12: Higher education learning analytics market in US by application 2015-2020 (% share) Exhibit 13: Higher education learning analytics market in US by performance management 2015-2020 ($ millions) Exhibit 14: Higher education learning analytics market in US by curriculum design 2015-2020 ($ millions) Exhibit 15: Higher education learning analytics market in US by institutional management 2015-2020 ($ millions) Exhibit 16: Higher education learning analytics market in US by personalization 2015-2020 ($ millions) Exhibit 17: Higher education learning analytics market in US by deployment 2015 (% share) Exhibit 18: Higher education learning analytics market in US by deployment 2020 (% share) Exhibit 19: Higher education learning analytics market in US by deployment 2015-2020 ($ millions) Exhibit 20: Higher education learning analytics market in US by deployment 2015-2020 (% share) Exhibit 21: Higher education on-premises learning analytics market in US 2015-2020 ($ millions) Exhibit 22: Higher education cloud learning analytics market in US 2015-2020 ($ millions) Exhibit 23: Digital classroom software market in US 2015-2020 ($ billions) Exhibit 24: Impact of drivers Exhibit 25: Impact of drivers and challenges Exhibit 26: E-learning market in US by higher education 2015-2020 ($ billions) Exhibit 27: Vendor analysis Exhibit 28: Key market developments Exhibit 29: Key vendors: Strategic initiatives overview Exhibit 30: Microsoft: Business segmentation by revenue 2015 (% share) Exhibit 31: Microsoft: Business segmentation by revenue 2014 and 2015 ($ billion) Exhibit 32: Microsoft: Geographical segmentation by revenue 2015 (% share) Exhibit 33: Oracle: Business segmentation by revenue 2015 (% share) Exhibit 34: Oracle: Business segmentation by revenue 2014 and 2015 ($ billion) Exhibit 35: Oracle: Geographical segmentation by revenue 2015 (% share) Exhibit 36: Learning platforms Exhibit 37: Course resources and content Exhibit 38: Solutions and services

D2L, Microsoft, Oracle, Pearson Education, Blackboard, Cornerstone OnDemand, IBM, Jenzabar, Knewton, Kronos, McGraw-Hill Education, Saba Software