PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Base year • Vendor segmentation • Summation errors PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Market segmentation by type • Global programmatic advertising market segmentation by type • Global programmatic advertising market by open auction • Global programmatic advertising market by automated guaranteed • Global programmatic advertising market by invitation-only • Global programmatic advertising market by unreserved fixed-rate PART 07: Market attractiveness by type • Market attractiveness by type PART 08: Market segmentation by device • Global programmatic advertising market by device • Global programmatic advertising market by desktop • Global programmatic advertising market by mobile PART 09: Market attractiveness by device • Market attractiveness by device PART 10: Buying criterion PART 11: Geographical segmentation • Geographical segmentation of global programmatic advertising market • Programmatic advertising market in Americas • Programmatic advertising market in EMEA • Programmatic advertising market in APAC PART 12: Key leading countries PART 13: Market attractiveness • Market attractiveness by geography PART 14: Market drivers PART 15: Impact of drivers PART 16: Market challenges PART 17: Impact of drivers and challenges PART 18: Market trends PART 19: Vendor landscape • Competitive scenario • Other prominent vendors PART 20: Appendix • List of abbreviation PART 21: Explore Technavio List of Exhibits Exhibit 01: Market segmentation of global programmatic advertising market Exhibit 02: Global programmatic advertising market 2016-2020 ($ billions) Exhibit 03: Five forces analysis Exhibit 04: Global programmatic advertising market segmentation by type in 2015 Exhibit 05: Features of various types of programmatic advertising Exhibit 06: Global programmatic advertising market segmentation by type in 2020 Exhibit 07: Global programmatic advertising market segmentation by open auction 2016-2020 ($ billions) Exhibit 08: Global programmatic advertising market segmentation by automated guaranteed 2016-2020 ($ billions) Exhibit 09: Global programmatic advertising market segmentation by invitation-only 2016-2020 ($ billions) Exhibit 10: Global programmatic advertising market segmentation by unreserved fixed-rate 2016-2020 ($ billions) Exhibit 11: Market attractiveness of global programmatic advertising market by type during the forecast period Exhibit 12: Global programmatic advertising market by device in 2015 Exhibit 13: Global programmatic advertising market by device in 2020 Exhibit 14: Global programmatic advertising market by desktop 2016-2020 ($ billions) Exhibit 15: Global shipments of desktop, smartphone and tablet 2011-2015 (millions) Exhibit 16: Global programmatic advertising market by mobile 2016-2020 ($ billions) Exhibit 17: Market attractiveness of global programmatic advertising market by device during the forecast period Exhibit 18: Geographical segmentation of global programmatic advertising market 2016-2020 ($ billions) Exhibit 19: Programmatic advertising market in Americas 2016-2020 ($ billions) Exhibit 20: Programmatic advertising market in EMEA 2016-2020 ($ billions) Exhibit 21: Programmatic advertising market in APAC 2016-2020 ($ billions) Exhibit 22: Market share by revenue of top 10 countries in global programmatic advertising Exhibit 23: Market attractiveness of the global programmatic advertising market in various geographies during the forecast period Exhibit 24: Impact of drivers Exhibit 25: Impact of drivers and challenges Exhibit 26: Programmatic advertising on mobile web and mobile applications in 2014 and 2015

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