PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Global online home décor market • Five forces analysis PART 06: Market segmentation by product type • Global online home décor market by product type PART 07: Geographical segmentation • Global online home décor market by geography PART 08: Key leading countries PART 09: Market drivers • Increased smartphone penetration • Globalization of companies • Increase in online spending • Growing real estate industry • Free shipping and hassle-free returns • Demand for luxury furniture PART 10: Impact of drivers PART 11: Market challenges • Difficulty in choosing product • Limited Internet penetration • Cost challenges faced by manufacturers and e-retailers • Reduced profit margins • Long product replacement cycle PART 12: Impact of drivers and challenges PART 13: Market trends • Increase in demand for eco-friendly furnishings • Increasing influence of interior design • Use of technology to enhance consumer experience • Demand for multifunctional furniture • Customization of furniture • Increased media penetration PART 14: Vendor landscape • Competitive scenario • Vendor share analysis • IKEA • Bed Bath & Beyond • Amazon • Wayfair • Other prominent vendors PART 15: Explore Technavio List of Exhibits Exhibit 01: Product offerings Exhibit 02: Global B2C e-commerce industry Exhibit 03: Global B2C e-commerce market 2015-2020 ($ trillions) Exhibit 04: Global Internet penetration rates 2015 Exhibit 05: Global mobile phone penetration rate 2013 Exhibit 06: Global digital buyers 2011-2015 (millions) Exhibit 07: Top 10 countries in terms of per capita annual digital spending 2015 ($) Exhibit 08: Global online home décor market by product type Exhibit 09: Share of global online home décor market in global B2C e-commerce industry by revenue 2015 Exhibit 10: Share of global online home décor market in global online retail market by revenue 2015 Exhibit 11: Global online home décor market 2015-2020 ($ billions) Exhibit 12: Five forces analysis Exhibit 13: Global online home décor market by product type 2015 and 2020 Exhibit 14: Global online home décor market by product type 2015-2020 ($ billions) Exhibit 15: Global online home furniture market 2015-2020 ($ billions) Exhibit 16: Global online home furnishings market 2015-2020 ($ billions) Exhibit 17: Global online other home decorative products market 2015-2020 ($ billions) Exhibit 18: Global online home décor market by geography 2015 and 2020 Exhibit 19: Global online home décor market by geography 2015-2020 ($ billions) Exhibit 20: Online home décor market in Europe 2015-2020 ($ billions) Exhibit 21: Online home décor market in Americas 2015-2020 ($ billions) Exhibit 22: Online home décor market in APAC 2015-2020 ($ billions) Exhibit 23: Online home décor market in MEA 2015-2020 ($ billions) Exhibit 24: Key leading countries Exhibit 25: Online home décor market in the US Exhibit 26: Online home décor market in Germany Exhibit 27: Online home décor market in China Exhibit 28: Online home décor market in Italy Exhibit 29: Impact of drivers Exhibit 30: Impact of drivers and challenges Exhibit 31: Global online home décor market by vendors 2015 Exhibit 32: IKEA: Geographic segmentation by number of stores 2015 Exhibit 33: Amazon: Business segmentation by revenue 2015 Exhibit 34: Amazon: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 35: Wayfair: Business segmentation 2014 Exhibit 36: Wayfair: Business segmentation by revenue 2013 and 2014 Exhibit 37: Wayfair: Geographical segmentation 2014

Amazon, Bed Bath & Beyond, IKEA, Wayfair, Ashley Furniture, ATG Stores, Cabela's, Carrefour, Costco Wholesale, Herman Miller, Home24, J.C. Penney, Otto, Sears Holdings, Target, Tesco, Walmart.