PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Market segmentation by application • Market size and forecast PART 07: Market segmentation by technology • Market size and forecast PART 08: Market drivers PART 09: Impact of drivers PART 10: Market challenges PART 11: Impact of drivers and challenges PART 12: Market trends PART 13: Vendor landscape • Competitive scenario • Market providers in the US • Market share analysis • Other prominent vendors PART 14: Appendix • List of abbreviations PART 15: Explore Technavio LOE Exhibit 01: Product offerings Exhibit 02: LBA value chain Exhibit 03: Factors influencing LBA market Exhibit 04: Benefits of location to mobile marketing and advertising Exhibit 05: Importance of location data Exhibit 06: Location-based search and advertising market in the US 2015-2020 ($ billions) Exhibit 07: Five forces analysis Exhibit 08: Location-based search and advertising market by application 2015-2020 ($ billions) Exhibit 09: Location-based search and advertising market by application in 2015 Exhibit 10: Location-based search and advertising market by technology 2015-2020 ($ billions) Exhibit 11: Location-based search and advertising market by technology in 2015 Exhibit 12: Frequency of noticing ads on smartphone by the US smartphone users Exhibit 13: Smartphone penetration in the US 2011-2015 Exhibit 14: Impact of drivers Exhibit 15: Customers denying online purchase for inaccurate search results on smartphones Exhibit 16: Impact of drivers and challenges Exhibit 17: Marketing services or platform providers Exhibit 18: LBS and location platform providers Exhibit 19: Ad networks Exhibit 20: Foursquare: Product offerings Exhibit 21: Groupon: Category by revenue 2014 Exhibit 22: Groupon: Geographical segmentation by revenue 2014 Exhibit 23: Scanbuy: Business offerings Exhibit 24: Shopkick: Business offering

Foursquare, xAD, Groupon, Scanbuy, Shopkick, Yoose, Verve, Thumbvista, Ping Mobile, Qualcomm Izat, Thinknear, Polaris Wireless, Waze (Google), bfonics, Gimbal, Social Retail.