PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Geographical segmentation • Global cereal bars market by geography 2015-2020 • Cereal bars market in Americas • Cereal bars market in Europe • Cereal bars market in APAC PART 07: Market segmentation by product • Global cereal bars market by product type 2015-2020 • Global snack bars market • Global nutrition bars market • Global other cereal bars market PART 08: Market segmentation by distribution channel • Global cereal bars market segmentation by distribution channel PART 09: Key leading countries PART 10: Market drivers PART 11: Impact of drivers PART 12: Market challenges PART 13: Impact of drivers and challenges PART 14: Market trends PART 15: Vendor landscape • Competitive scenario • Key vendors • Other prominent vendors PART 16: Key vendor analysis • Atkins Nutritionals • Cliff Bar • General Mills • Kellogg's • Nestle Fitness • Quaker Oats PART 17: Appendix • List of abbreviations PART 18: Explore Technavio LOE Exhibit 01: Product offerings Exhibit 02: Global cereal bars market Exhibit 03: Global cereal bars market by revenue ($ billions) Exhibit 04: Five forces analysis Exhibit 05: Cereal bars market by geography 2015 Exhibit 06: Cereal bars market by geography 2020 Exhibit 07: Cereal bars market in Americas 2015-2020 ($ billions) Exhibit 08: Cereal bars market in Europe 2015-2020 ($ billions) Exhibit 09: Cereal bars market in APAC 2015-2020 ($ billions) Exhibit 10: Global cereal bars market by product 2015 Exhibit 11: Global cereal bars market by product 2020 Exhibit 12: Global snacks bar 2015-2020 ($ billions) Exhibit 13: Global nutrition bar 2015-2020 ($ billions) Exhibit 14: Global cereal bars market by others 2015-2020 ($ millions) Exhibit 15: Global cereal bars market by distribution channel 2015 Exhibit 16: Key leading countries Exhibit 17: US cereal bars market 2015-2020 ($ billions) Exhibit 18: UK cereal bars market 2015-2020 ($ millions) Exhibit 19: Japan cereal bars market 2015-2020 ($ billions) Exhibit 20: Mexico cereal bars market 2015-2020 ($ millions) Exhibit 21: Formulation of bar offerings by Multipower to support before, after, and during workout Exhibit 22: Impact of drivers Exhibit 23: Impact of drivers and challenges Exhibit 24: GDP per capita (PPP) $ (dollars) Exhibit 25: Global cereal bars market key vendors in 2015 Exhibit 26: Cliff Bar: Product segmentation Exhibit 27: General Mills: Business segmentation by revenue 2015 Exhibit 28: General Mills: Business segmentation by revenue 2014 and 2015 ($ in billions) Exhibit 29: General Mills: Geographical segmentation by revenue 2015 Exhibit 30: Kellogg's Co.: Business segmentation 2014 Exhibit 31: Kellogg's Co.: Business segmentation by revenue 2013 and 2014 ($ billion) Exhibit 32: Nestle Fitness: Product segmentation Exhibit 33: Quaker Oats: Product segmentation

Atkins Nutritionals, Cliff Bar, General Mills, Kellogg's, Nestle, Quaker Oats, Freedom Foods, Kashi, McKee Foods, Mars, Pharmavite, Naturell India