PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Market segmentation by type • Natural and organic food market in US by type • Organic food market in US • Natural food market in US PART 07: Market segmentation by distribution channel PART 08: Market drivers PART 09: Impact of drivers PART 10: Market challenges PART 11: Impact of drivers and challenges PART 12: Market trends PART 13: Vendor landscape • Other prominent vendors PART 14: Key vendor analysis • Amy's kitchen • General Mills • Nature's Path Foods • Organic Valley PART 15: Appendix • List of abbreviations PART 16: Explore Technavio LOE Exhibit 01: Product offerings Exhibit 02: Difference between natural and organic food Exhibit 03: Natural and organic food market in the US 2014−2019 ($ billions) Exhibit 04: Five forces analysis Exhibit 05: Natural and organic food market segmentation in US by type 2014 Exhibit 06: Natural and organic food market segmentation in US by type 2019 Exhibit 07: Natural and organic food market in US by type 2014−2019 Exhibit 08: Natural and organic food market in US 2014−2019 ($ billions) Exhibit 09: Organic food market in US 2014−2019 ($ billions) Exhibit 10: Organic food market segmentation in US 2014 Exhibit 11: Natural food market in US 2014−2019 ($ billions) Exhibit 12: Natural and organic food market segmentation in US by distribution channel 2014 Exhibit 13: Impact of drivers Exhibit 14: Price comparison of commodities in September 2015 Exhibit 15: Impact of drivers and challenges Exhibit 16: General Mills: Business segmentation by revenue 2015 Exhibit 17: General Mills: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 18: General Mills: Geographical segmentation by revenue 2015 Exhibit 19: Organic Valley: Product categories

Amy's Kitchen, General Mills, Nature's Path Foods, Organic Valley, Albert's Organic, Chiquita Brands International, Dean Foods, Eden Foods, Gardenburger, General Mills, Gerber Products, Heinz, Keurig Green Mountain Natural Value, New Organics, Quaker Oats, Sunopta, Wal-Mart Stores, Whole Foods.