PART 01: Executive summary • Highlights PART 02: Scope of the report • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Market segmentation by product PART 07: Geographical segmentation • Scotch whisky market in Europe • Scotch whisky market in Americas • Scotch whisky market in APAC • Scotch whisky market in MEA PART 08: Key leading countries PART 09: Market drivers PART 10: Impact of drivers PART 11: Market challenges PART 12: Impact of drivers and challenges PART 13: Market trends PART 14: Vendor landscape • Other prominent vendors PART 15: Key vendor analysis • Bacardi • Diageo • Pernod Ricard • William Grant & Sons PART 16: Appendix • List of abbreviations PART 17: Explore Technavio LOE Exhibit 01: Product offerings Exhibit 02: Overview of global alcoholic drinks and whiskey market Exhibit 03: Volume CAGR of all whiskey sub-segments 2014-2019 Exhibit 04: Global whiskey market overview 2014 Exhibit 05: Global Scotch whisky market by revenue 2014-2019 ($ billions) Exhibit 06: Global Scotch whisky market by volume 2014-2019 (billion liters) Exhibit 07: Overview of global Scotch whisky market 2014-2019 Exhibit 08: Five forces analysis Exhibit 09: Global Scotch whisky market by product 2014 ($ billions) Exhibit 10: Global Scotch whisky market by product 2014 (volume) Exhibit 11: Geographical segmentation of global Scotch whisky market by revenue 2014 Exhibit 12: Geographical segmentation of global Scotch whisky market by volume 2014 Exhibit 13: Geographical segmentation of global Scotch whisky market by volume 2014-2019 Exhibit 14: Geographical segmentation of global Scotch whisky market by revenue 2014-2019 Exhibit 15: Scotch whisky market in Europe 2014-2019 ($ billions) Exhibit 16: Scotch whisky market in Europe 2014-2019 (million liters) Exhibit 17: Scotch whisky market in Americas 2014-2019 (million liters) Exhibit 18: Scotch whisky market in Americas ($ billions) Exhibit 19: Scotch whisky market in APAC 2014-2019 ($ billions) Exhibit 20: Scotch whisky market in APAC 2014-2019 (million liters) Exhibit 21: Scotch whisky market in MEA 2014-2019 ($ billions) Exhibit 22: Scotch whisky market in MEA (million liters) Exhibit 23: Key leading countries in global Scotch whisky market by volume 2014 Exhibit 24: Urbanization by geography and income of countries 2014 Exhibit 25: List of companies and their brands in RTD Scotch whisky segment Exhibit 26: Impact of drivers Exhibit 27: Impact of drivers and challenges Exhibit 28: Global Scotch whisky market by vendor 2014 Exhibit 29: Bacardi: Brand segmentation 2014 Exhibit 30: Diageo: Product segmentation Exhibit 31: Diageo: Geographical segmentation by revenue 2014 Exhibit 32: Pernod Ricard: Product segmentation Exhibit 33: Pernod Ricard: Geographical segmentation by revenue 2014 Exhibit 34: William Grant & Sons: Brand segmentation

Bacardi, Diageo, Pernod-Ricard, William Grant & Sons, Aceo, Beam Suntory, Ben Nevis Distillery, Erdington, Gordon & MacPhail, Harvey's of Edinburg International, International Beverage Holdings, Isle of Arran, The Glenmorangie.