Introduction - Report Scope Country Context - Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile - Retail and foodservice figures -Key Takeaways Market Overview and Consumer Demographics - Value and volume analysis for the Venezuelan Bakery and Cereals market - Impact of exchange rate fluctuations on the Venezuelan Bakery and Cereals market - Volume analysis by category - Market value and growth rates, by category - Historic and forecast value analysis by category - Winners and losers by categories with change in market share - Volume consumption analysis by gender, age, education and urbanization -at category level - Average category level pricing Retail Landscape and Key Distribution Channels - Leading retailers in the Venezuelan Food market - Leading distribution channels (value terms) in the Venezuelan Bakery and Cereals market - Leading distribution channels (value terms) by category Competitive Landscape - Market share of leading brands (in value and volume terms) by category - Penetration of private label by category in the Venezuelan Bakery and Cereals market - Private label growth (in value terms) compared to brands Packaging - Bakery and Cereals market by type of packaging material/container (in volume terms) - Bakery and Cereals market by type of packaging closure/outer (in volume terms) - Bakery and Cereals market by type of packaging, forecast(in volume terms) Innovation examples - New products launched in the Venezuelan Bakery and Cereals market Appendix - Country context - Category value and volume data - Consumer Demographics data - Sector Overview - Segment data - Health and Wellness data - Packaging data - Category definitions - Segment definitions - Channel definitions - Methodology - About Canadean

Table 1: Country Indicators -overall food value and volume, 2015 Table 2: Market value analysis in VEF and US$, 2010-2020 Table 3: Market volume growth analysis, 2010-2020 Table 4: Exchange rate fluctuations: US$ to VEF Table 5: Market volume growth, by category, 2015-2020 Table 6: Segment level analysis by category, 2015 Table 7: Average prices (VEF and US$) by category, 2015 Table 8: Leading retailers Table 9: Leading brands by segments, 2015 Table 10: Leading brands by category, 2015 Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Foodservice transactions by sectors, profit and cost, 2015 Figure 3: Market volume analysis, 2010-2020 Figure 4: Market volume share analysis by category, 2015 Figure 5: Market value growth analysis by category, 2010-2020 Figure 6: Historic and forecast value analysis by category, 2010-2020 Figure 7: Change in market share by category, 2015-2020 Figure 8: Category volume consumption by age, gender, education and urbanisation,2015 Figure 9: Leading distribution channels, overall Food, 2011-2014 Figure 10: Leading distribution channels, overall Bakery and Cereals market, 2015 Figure 11: Leading distribution channels by category, 2015 Figure 12: Brand share analysis by category (by value), 2015 Figure 13: Private label penetration by category, 2015 Figure 14: Private label and brand share growth, 2012-2015 Figure 15: Packaging analysis -key packaging material, container, closure and outer type, 2015 Figure 16:Growth in key packaging material, container, closure and outer type, 2015-2020

Alfonzo Rivas and Cia C.A. J. M. Smucker Company Dino Distribuidora El Cisne CA Grupo Bimbo S.A.B. de C.V. Holsum of Puerto Rico Inc Puro y Simple C.A. Molinos Nacionales C.A. Pepsico Inc. The kellogg company Grupo Rifel General Mills Inc. C.A. SUCESORA DE JOSE PUIG and CIA Colombina S.A. Danibisk Carozzi S.A. Galletera Carabobo C.A. Kraft Foods Group Inc. Maria Selecta Mondelez International Inc Nestlé S.A. Puig Galletas Alimentos Mulcoven C.A. Proalca.