Introduction - Report Scope Country Context - Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile - Retail and foodservice figures -Key Takeaways Market Overview and Consumer Demographics - Value and volume analysis for Israel's Bakery and Cereals market - Impact of exchange rate fluctuations on Israel's Bakery and Cereals market - Degree of trade up/down in Israel's Bakery and Cereals market - Volume analysis by category - Market value and growth rates, by category - Historic and forecast value analysis by category - Winners and losers by categories with change in market share - Segment share in a category (value terms) and change in market share - Volume consumption analysis by gender, age, education and urbanization -at category level - Average category level pricing Retail Landscape and Key Distribution Channels - Leading retailers in Israel's Food market - Leading distribution channels (value terms) in Israel's Bakery and Cereals market - Leading distribution channels (value terms) by category Competitive Landscape - Market share of leading brands (in value and volume terms) by category and segment - Penetration of private label by category in Israel's Bakery and Cereals market - Private label growth (in value terms) compared to brands Health and Wellness analysis - Value of Health and Wellness claims by category - Key Health and Wellness product attributes driving sales - Key Health and Wellness consumer benefits driving sales - Key Health and Wellness companies and market share Packaging - Bakery and Cereals market by type of packaging material/container (in volume terms) - Bakery and Cereals market by type of packaging closure/outer (in volume terms) - Bakery and Cereals market by type of packaging, forecast(in volume terms) Innovation examples - New products launched in Israel's Bakery and Cereals market Appendix - Country context - Category value and volume data - Consumer Demographics data - Sector Overview - Segment data - Health and Wellness data - Packaging data - Category definitions - Segment definitions - Channel definitions - Health and Wellness definitions - Methodology - About Canadean

Table 1: Country Indicators -overall food value and volume, 2015 Table 2: Market value analysis in ILS and US$, 2010-2020 Table 3: Market volume growth analysis, 2010-2020 Table 4: Exchange rate fluctuations: US$ to ILS Table 5: Market volume growth, by category, 2015-2020 Table 6: Segment level analysis by category, 2015 Table 7: Average prices (ILS and US$) by category, 2015 Table 8: Leading retailers Table 9: Leading brands by segments, 2015 Table 10: Leading brands by category, 2015 Table 11: Key Health and Wellness product attributes driving sales, 2015 Table 12: Key Health and Wellness consumer benefits driving sales, 2015 Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Foodservice transactions by sectors, profit and cost, 2015 Figure 3: Market volume analysis, 2010-2020 Figure 4: Consumers purchase behavior -Trading up/down, 2015 Figure 5: Market volume share analysis by category, 2015 Figure 6: Market value growth analysis by category, 2010-2020 Figure 7: Historic and forecast value analysis by category, 2010-2020 Figure 8: Change in market share by category, 2015-2020 Figure 9: Category volume consumption by age, gender, education and urbanisation,2015 Figure 10: Leading distribution channels, overall Food, 2011-2014 Figure 11: Leading distribution channels, overall Bakery and Cereals market, 2015 Figure 12: Leading distribution channels by category, 2015 Figure 13: Brand share analysis by category (by value and volume), 2015 Figure 14: Private label penetration by category, 2015 Figure 15: Private label and brand share growth, 2012-2015 Figure 16: Value of key Health and Wellness claims, by category, 2010-2020 Figure 17: Leading Health and Wellness companies by category, 2015 Figure 18: Packaging analysis -key packaging material, container, closure and outer type, 2015 Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020

Hanamal Maimon`s Baking Ltd. Poliva Ltd. General Mills Inc. Angel Food Bakery Mishkei Harei Yehuda Osem Investments Ltd. Pepsico Inc. Unilever PLC Bright Food (Group) Co. Ltd. Cereal Partners Worldwide S.A. Danshar Ltd Monday Ltd Post Holdings Inc The kellogg company Elbisco Holding S.A. Nestlé S.A. Strauss Group ltd. Abadi Bakery Ltd Campbell Soup Company Carmit Candy Industries Ltd Rokachman Ltd Barilla S.p.A.