Introduction - Report Scope Country Context - Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile - Retail and foodservice figures -Key Takeaways Market Overview and Consumer Demographics - Value and volume analysis for Hong Kong's Bakery and Cereals market - Impact of exchange rate fluctuations on Hong Kong's Bakery and Cereals market - Degree of trade up/down in Hong Kong's Bakery and Cereals market - Volume analysis by category - Market value and growth rates, by category - Historic and forecast value analysis by category - Winners and losers by categories with change in market share - Segment share in a category (value terms) and change in market share - Volume consumption analysis by gender, age, education and urbanization -at category level Retail Landscape and Key Distribution Channels - Leading retailers in Hong Kong's Food market - Leading distribution channels (value terms) in Hong Kong's Bakery and Cereals market - Leading distribution channels ((value terms) by category Competitive Landscape - Market share of leading brands (in value and volume terms) by category and segment - Penetration of private label by category in Hong Kong's Bakery and Cereals market - Private label growth (in value terms) compared to brands Health and Wellness analysis - Value of Health and Wellness claims by category - Key Health and Wellness product attributes driving sales - Key Health and Wellness consumer benefits driving sales - Key Health and Wellness companies and market share Packaging - Bakery and Cereals market by type of packaging material/container (in volume terms) - Bakery and Cereals market by type of packaging closure/outer (in volume terms) - Bakery and Cereals market by type of packaging, forecast(in volume terms) Innovation examples - New products launched in Hong Kong's Bakery and Cereals market Appendix - Country context - Category value and volume data - Consumer Demographics data - Sector Overview - Segment data - Health and Wellness data - Packaging data - Category definitions - Segment definitions - Channel definitions - Health and Wellness definitions - Explanation of sub-trends - Methodology - About Canadean

Table 1: Country Indicators -overall food value and volume, 2015 Table 2: Market value analysis in HKD and US$, 2010-2020 Table 3: Market volume growth analysis, 2010-2020 Table 4: Exchange rate fluctuations: US$ to HKD Table 5: Market volume growth, by category, 2015-2020 Table 6: Segment level analysis by category, 2015 Table 7: Average category level prices in HKD and US$ Table 9: Leading retailers Table 10: Leading brands by segments, 2015 Table 11: Leading brands by category, 2015 Table 12: Key Health and Wellness product attributes driving sales, 2015 Table 13: Key Health and Wellness consumer benefits driving sales, 2015 Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Foodservice transactions by sectors, profit and cost, 2015 Figure 3: Market volume analysis, 2010-2020 Figure 4: Consumers purchase behavior -Trading up/down, 2015 Figure 5: Market volume share analysis by category, 2015 Figure 6: Market value growth analysis by category, 2010-2020 Figure 7: Historic and forecast value analysis by category, 2010-2020 Figure 8: Change in market share by category, 2015-2020 Figure 9: Category volume consumption by age, gender, education and urbanisation,2015 Figure 10: Leading distribution channels, overall Food, 2011-2014 Figure 11: Leading distribution channels, overall Bakery and Cereals market, 2015 Figure 12: Leading distribution channels by category, 2015 Figure 13: Brand share analysis by category (by value and volume), 2015 Figure 14: Private label penetration by category, 2015 Figure 15: Private label and brand share growth, 2012-2015 Figure 16: Value of key Health and Wellness claims, by category, 2010-2020 Figure 17: Leading Health and Wellness companies by category, 2015 Figure 18: Packaging analysis -key packaging material, container, closure and outer type, 2015 Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020

Church and Dwight Co. Inc.Goodman Fielder Limited Pantang Foodstuff Co. Ltd. Rich Products Corporation The Hershey Company Lam Soon Group Conagra Foods Inc. General Mills Inc. Roman Meal Company The Hain Celestial Group Inc. Artisanal Producers Baker`s Choice The Garden Company Limited yamazaki Baking Co. Ltd. Bob's Red Mill Natural Foods. Dongguan Humen Ri Long Food Factory Pepsico Inc. Bright Food (Group) Co. Ltd. Cereal Partners Worldwide S.A. Nature`s Path Foods Post Holdings Inc The kellogg company Lotte Co. Ltd. Vicenzi Biscotti S.P.A. A. Loacker Ag Bahlsen Gmbh and Co. Kg Campbell Soup Company DongGuan Kam Tai Co. Ltd Edo Trading Company Elsa Mifroma Group Ezaki Glico co. Ltd Gavottes JG Summit Holdings Inc. Kelsen Group Khong Guan Biscuit Factory (S) Pte Ltd  Kraft Foods Group Inc. Mondelez International Inc Takara Shoji Co.,Ltd United Biscuits Ltd Walkers Shortbread Ltd. Four Seas Mercantile Holdings Ltd. Associated British Foods Plc