Introduction Executive summary Definitions Background to the Market Births and Population Trends Births by Region The Consumer Socio-Demographic Trends Working Women Breastfeeding Trends Breastfeeding Legislation Market Overview Key features and developments Market value and volume Manufacturers shares The future Sector Analysis Baby milks Baby cereals Baby Wet Meals Baby Drinks and Finger Foods Production and trade Production Imports Exports Company profiles Introduction Danone Hero Gida Sanayi ve Ticaret AS Hipp Dış Ticaret Ltd Nestlé Abbott Laboratories AS Other Manufacturers Distribution Retail structure Baby food Retailing Economic background Economic Indicators Key macro-economic forecasts Prospects and forecasts Birth and population projections Forecast overview Future trends Appendix Additional data tables Summary methodology About Canadean

Table 1: Birth and Population Trends, 2005-2015 Table 2: Births by Region, 2009 and 2015 Table 3: Poverty Levels, 2002-2014 Table 4: Household Income Distribution, 2013 and 2014 Table 5: Trends in Marriages and Divorces, 2009-2015 Table 6: Births by Age of Mother, 2009 and 2015 Table 7: Number of Women of Childbearing Age by Age Group, 2009 and 2015 Table 8: Number of Working Women in Turkey, 2009-2016 Table 9: Female Labour Force Participation by Employment Status, 2009-2016 Table 10: Female Labour Force Participation by Age Group, 2003-2014 Table 11: Exclusive Breastfeeding Rates by Age Group, 1998-2013 Table 12: Median Breastfeeding Duration, 2013 Table 13: Breastfeeding Habits by Age of Baby, 2013 Table 14: Babies Receiving Infant Formula, by Age of Baby, 2003, 2008 and 2013 Table 15: Food Consumed by Breastfed Babies, by Age of Baby and Type of Food, 2013 Table 16: Market Size, 2015, and Growth Rates, 2009-2015 Table 17: Baby Food: Manufacturer Shares, Value and Volume, %, 2009-2015 Table 18: Baby Food: Manufacturer Shares by Sector, %, 2015 Table 19: Projected Market Size, 2021, and Growth Rates, 2015-2021 Table 20: Penetration of Infant Formula by Age of Baby, 2008 and 2013 Table 21: Baby Milks: Segmentation by Type, Volume%, 2009-2015 Table 22: Baby Milks: Brand Price Positioning Analysis, 2016 Table 23: Baby Milks: Facings by Pack Type, 2016 Table 24: Baby Milks: Facings by Pack Size, 2016 Table 25: Baby Milks: Manufacturer Shares, Value and Volume, %, 2009-2015 Table 26: Baby Cereals: Facings by Pack Type, 2016 Table 27: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2009-2015 Table 28: Baby Meals: Facings by Pack Size, 2016 Table 29: Baby Meals : Manufacturer Shares, Value and Volume, %, 2009-2015 Table 30: Finger Foods: Facings by Pack Size, 2016 Table 31: Baby Drinks and Finger Foods: Manufacturer Shares, Value and Volume, %, 2009-2015 Table 32: Finger Foods: Facings by Manufacturer, 2016 Table 33: Baby Drinks: Facings by Manufacturer, 2016 Table 34: Domestic/Imported Baby Food, by Sector, %, Table 35: Packaged Food Sales by Channel, TL Million, 2009-2015 Table 36: Baby Food: Sales by Outlet Type, % Volume, 2009-2015 Table 37: Economic Indicators, 2009-2016 Table 38: Key Macro-Economic Forecasts, 2015-2021 Table 39: Birth and Population Projections, 2009-2021 Table 40: Baby Population, Number of Babies ('000), 2005-2021 Table 41: Baby Food: Market Value, Current Prices, 2009-2015 Table 42: Baby Food: Market Value, Constant Prices, 2009-2015 Table 43: Baby Food: Market Value, US$, 2009-2015 Table 44: Baby Food: Market Volume, Tons, 2009-2015 Table 45: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015 Table 46: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015 Table 47: Baby Food: Per Capita Expenditure, US$ 000, 2009-2015 Table 48: Baby Food: Per Capita Consumption, Grams, 2009-2015 Table 49: Baby Milks: Sector Trends, 2009-2015 Table 50: Baby Milks: Segmentation by Type, % of Value, 2009-2015 Table 51: Baby Milks: Segmentation by Type, % of Volume, 2009-2015 Table 52: Baby Milks: Brand Price Analysis, 2016 Table 53: Liquid Baby Milks: Brand Price Analysis, 2016 Table 54: Baby Cereals and Dry Meals: Sector Trends, 2009-2015 Table 55: Wet Baby Meals: Sector Trends, 2009-2015 Table 56: Drinks and Finger Foods: Sector Trends, 2009-2015 Table 57: Baby Milks and Cereals: Import Trends, 2009-2015 Table 58: Imports of Milks and Cereals by Country of Origin, 2013-2015 Table 59: Imports of Other Baby Food by Type, 2009-2015 Table 60: Baby Milks and Cereals: Export Trends, 2009-2015 Table 61: Exports of Milks and Cereals by Country of Destination, 2013-2015 Table 62: Exports of Other Baby Food by Type, 2009-2015 Table 63: Number of Women of Childbearing Age by Age Group, 2015 and 2021 Table 64: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021 Table 65: Baby Food: Market Value Forecasts, US$ Million, 2015-2021 Table 66: Baby Food: Market Volume Forecasts, Tons, 2015-2021 Table 67: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021 Table 68: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021 Table 69: Baby Food: Per Capita Expenditure, US$, 2015-2021 Table 70: Baby Food: Per Capita Consumption, Grams, 2015-2021 Table 71: Facings Allocation by Product Type Figure 1: Baby Food: Market Size, 2009-2015 Figure 2: Baby Food: Market Segmentation, 2015 Figure 3: Baby Food: Per Capita, 2009-2015 Figure 4: Baby Food: Manufacturer Shares, Value, 2015 Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015 Figure 6: Baby Milks: Sector Trends, 2009-2015 Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015 Figure 8: Baby Cereals and Dry Meals: Sector Trends, 2009-2015 Figure 9: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015 Figure 10: Baby Meals: Sector Trends, 2009-2015 Figure 11: Baby Meals: Per Capita Expenditure and Consumption, 2009-2015 Figure 12: Baby Drinks and Finger Foods : Sector Trends, 2009-2015 Figure 13: Baby Drinks and Finger Foods : Per Capita Expenditure and Consumption, 2009-2015 Figure 14: Milks and Cereals: Country of Origin, Top Five, % Volume, 2015 Figure 15: Milk and Cereals : Country of Destination, Top Five, % Volume, 2015 Figure 16: Baby Food: Manufacturer Shares, Value %, 2015 Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015 Figure 18: Baby Food: Market Size, 2015-2021 Figure 19: Baby Food: Market Segmentation, 2021 Figure 20: Baby Food: Per Capita Consumption, 2015-2021

Danone Hero Gida Sanayi ve Ticaret AS Hipp Dış Ticaret Ltd Nestlé Abbott Laboratories AS Eti Gida AS Humana Ülker Biscüvi