Executive Summary Major Developments Market Structure Per Capita Distribution The Suppliers The Future Background to the Market Births Live Birth Rates Birth Rates by Region The Baby Population The Consumer Living Standards Eating Habits Socio-Demographic Trends Family Structure Number of Women of Childbearing Age Births by Age of Mother Working Women Female Employment Maternity Legislation Breastfeeding Trends Breastfeeding Promotion Breastfeeding Prevalence Breastfeeding Legislation Regulations Market Profile Overview Introduction Key Features and Developments Manufacturers Baby Milks Key Features and Developments Per Capita Trends Market Segmentation Manufacturers and Brands Baby Cereals Key Features and Developments Per Capita Trends Market Segmentation Manufacturers and Brands Wet Baby Meals Key Features and Developments Per Capita Trends Market Segmentation Manufacturers and Brands Baby Drinks Key Features and Developments Per Capita Trends Market Segmentation Manufacturers and Brands Retailing and Distribution Grocery Structure Baby Food Retailing The Suppliers Company Profiles Introduction Nestlé (South Africa) (Pty) Ltd Tiger Brands Ltd Aspen Nutritionals (Pty) Ltd Abbott Laboratories Other Manufacturers Allganix Foods (Pty) Ltd Bokomo Foods Boland Pulp Hipp Production and Foreign Trade Production Imports Exports The Future Future Determinants Live Birth Trends Breastfeeding Trends Future Determinants Market Size Economic Background Political and Economic Summary Economic Background Appendix What is this Report About? Time Frame Product Category Coverage Methodology About Canadean Disclaimer

Table 1: Baby Food: % Growth, 2009-2015 Table 2: Baby Food: Per Capita Consumption and Expenditure, 2014 and 2015 Table 3: Projected Market Size, 2021 and Growth Rates, 2015-2021 Table 4: Birth and Population Trends, 2005-2015 Table 5: Live Births by Province, 2010-2014 Table 6: Baby Population, 2009-2015 Table 7: Living Standard Measures, 2008-2014 Table 8: Annual Average Household Expenditure on Food by Population Group, 2011/12 Table 9: Marriage and Divorce Trends, 2009-2013 Table 10: Number of Women of Childbearing Age by Age Group, 2009 and 2015 Table 11: Current Birth Registrations by Age of Mother, 2010-2014 Table 12: Estimated Total Fertility Rates, 2003-2009 Table 13: Female Employment Trends, 2009-2015 Table 14: Employment Situation by Population Group, 2015 Table 15: Breastfeeding Status by Age, 2003 Table 16: Breastfeeding Rates by Characteristic, 1998 and 2003 Table 17: Duration of Breastfeeding, 2003 Table 18: Baby Food: Market Value, Current Prices, 2009-2015 Table 19: Baby Food: Market Value, Constant Prices, 2009-2015 Table 20: Baby Food: Market Value, US Dollars, 2009-2015 Table 21: Baby Food: Market Volume, 2009-2015 Table 22: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015 Table 23: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015 Table 24: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015 Table 25: Baby Food: Per Capita Consumption, 2009-2015 Table 26: Baby Food: Manufacturer Share Trends, Value, 2009-2015 Table 27: Baby Food: Manufacturer Representation by Sector, Value, 2015 Table 28: Milks: Sector Trends, 2009-2015 Table 29: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015 Table 30: Baby Milks: Segmentation by Value, 2009-2015 Table 31: Baby Milks: Brand Price Analysis, 2015 Table 32: Baby Milks: Brand Price Positioning Analysis, 2015 Table 33: Baby Milks: Manufacturer Shares (Value), 2009-2015 Table 34: Baby Milks: Manufacturer Shares (Volume), 2014 and 2015 Table 35: Baby Milks: Manufacturer Shares by Segment (Value), 2011 Table 36: Baby Milks: Brands by Segment, 2015 Table 37: Cereals : Sector Trends, 2009-2015 Table 38: Baby Cereals: Per Capita Expenditure and Consumption, 2009-2015 Table 39: Baby Cereals: Manufacturer Shares, 2009-2015 Table 40: Meals : Sector Trends, 2009-2015 Table 41: Wet Baby Meals: Per Capita Expenditure and Consumption, 2009-2015 Table 42: Wet Baby Meals: Manufacturer Shares, 2009-2015 Table 43: Drinks : Sector Trends, 2009-2015 Table 44: Baby Drinks/Juices: Per Capita Expenditure and Consumption, 2009-2015 Table 45: Baby Drinks/Juices: Manufacturer Shares, 2009-2015 Table 46: Packaged Food Sales by Channel, ZAR Million, 2009-2015 Table 47: Baby Food: Sales by Store Type, 2009-2015 Table 48: Baby Food: Sales by Sector and Store Type, 2015 Table 49: Nestlé: Market Shares, Value, 2015 Table 50: Tiger Brands: Market Shares, Value, 2015 Table 51: Tiger Brands: Financial Highlights, 2009-2014 Table 52: Aspen: Market Shares, Value, 2015 Table 53: Aspen: Financial Highlights, 2009-2015 Table 54: Abbott: Market Shares, Value, 2015 Table 55: Baby Milks and Cereals: Import Trends, 2008-2014 Table 56: Baby Milks and Cereals: Imports by Country of Origin, Value, 2012-2014 Table 57: Baby Milks and Cereals: Export Trends, 2008-2014 Table 58: Baby Milks and Cereals: Exports by Country of Destination, Value, 2012-2014 Table 59: Birth and Population Projections, 2009-2021 Table 60: The Baby Population, 2015-2021 Table 61: Baby Food: Market Value Forecasts, Current Prices, 2015-2021 Table 62: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021 Table 63: Baby Food: Market Value Forecasts, US Dollars, 2015-2021 Table 64: Baby Food: Market Volume Forecasts, 2015-2021 Table 65: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2015-2021 Table 66: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2015-2021 Table 67: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2015-2021 Table 68: Baby Food: Per Capita Consumption Forecasts, 2015-2021 Table 69: Key Macro-Economic Indicators, 2009-2016 Table 70: Key Macro-Economic Forecasts, 2015-2021 Figure 1: Baby Food: Market Size, 2009-2015 Figure 2: Baby Food: Market Segmentation, 2015 Figure 3: Baby Food: Manufacturers Shares, 2015 Figure 4: Baby Food: Manufacturer Representation, Value, 2015

Nestlé (South Africa) (Pty) Ltd Tiger Brands Ltd Aspen Nutritionals (Pty) Ltd Abbott Laboratories Allganix Foods (Pty) Ltd Bokomo Foods Boland Pulp Hipp.