Table of Contents 1 Related Concepts of Online Vocational Education & Training 1.1 Definition 1.2 Classification 1.2.1 Finance and Accounting 1.2.2 Professional Foreign Languages 1.2.3 Engineering and Construction 1.2.4 Law 1.2.5 IT Training 1.2.6 Public Servant Examination 1.2.7 Others 1.3 Development Course 1.4Constitution of Industry Chain 1.5 Profit Model 1.5.1 Platform Commission 1.5.2 Membership Fees 1.5.3 Content 1.5.4 Advertisement 1.5.5 Value-added Services 2 Development Environment of Online Vocational Education & Training Industry in China, 2011-2015 2.1 Economic Environment 2.1.1 Global Economy 2.1.2 Chinese Economy 2.2 Internet Environment 2.2.1 Development Status of the Internet 2.2.2 Development Status of Mobile Internet 2.3 Policy Environment 2.3.1 Supporting Policies of Chinese Government for Vocational Education 2.3.2 Supporting Policies of Chinese Government for Online Vocational Training 2.4 Vocational Education & Training Industry 2.4.1 Offline Vocational Education & Training Industry 2.4.2 Online Vocational Education & Training Industry 2.5 Social Environment 3 Analysis on Supply and Demand of Online Vocational Education & Training in China, 2011-2015 3.1 Overall Supply Analysis 3.1.1 Major Suppliers 3.1.2 Analysis on Supply Structure 3.2 Overall Demand Analysis 3.2.1 Demand Fields 3.2.2 Number of Subscribers 3.2.3 Market Scale 3.3 Finance and Accounting Vocational Education 3.3.1 Vocational Qualifications 3.3.2 Supply of Online Vocational Education on Finance and Accounting 3.3.3 Market Demand 3.3.4 Market Competition 3.4 Professional Foreign Languages 3.4.1 Types of Vocational Qualifications 3.4.2 Supply of Online Vocational Education on Professional Foreign Languages 3. 4.3 Market Demand 3.4.4 Market Competition 3.5 Engineering and Construction 3.5.1 Types of Vocational Qualifications 3.5.2 Supply of Online Vocational Education on Engineering and Construction 3.5.3 Market Demand 3.5.4 Market Competition 3.6 Law 3.6.1 Types of Vocational Qualifications 3.6.2 Supply of Online Vocational Education on Law 3.6.3 Market Demand 3.6.4 Market Competition 3.7 IT Training 3.7.1 Types of Vocational Qualifications 3.7.2 Supply of Online Vocational Education on IT Training 3.7.3 Market Demand 3.7.4 Market Competition 3.8 Public Servant Examination 3.8.1 Job Categories and Enrollments of Public Servant 3.8.2 Supply of Training on Public Servant Examination 3.8.3 Market Demand 3.8.4 Market Competition 3.9 Others 4 Analysis on Upstream and Downstream Industry Chain of Online Vocational Education & Training in China, 2011-2015 4.1 Upstream 4.1.1 Internet Services 4.1.2 Faculty 4.1.3 Analysis of Upstream Costs 4.2 Marketing Strategies 4.2.1 Open Courses of Masters 4.2.2 College-Enterprise Cooperation 4.2.3 Platform Association 4.2.4 O2O 4.3 Classification of Online Vocational Education Enterprises 4.3.1 Platform-oriented Model 4.3.2 Content-oriented Model 4.3.3 Other Models 4.4 Analysis on Subscribers of Online Vocational Education 5 Market Competition of Online Vocational Education & Training in China, 2001-2015 5.1 Barriers to Entry 5.1.1 Capital Barriers 5.1.2 Brand Barriers 5.1.3 Technical Barriers 5.1.4 Other Barriers 5.2 Analysis on Market Competition Structure 5.2.1 Bargaining Power of Upstream Suppliers 5.2.2 Bargaining Power of Clients 5.2.3 Competition inner the Industry 5.2.4 Threats from Potential Entrants 5.2.5 Substitute 6 Analysis on Major Enterprises in Online Vocational Education & Training Industry in China, 2015-2016 6.1 Major Enterprises in Online Finance and Accounting Training in China, 2014-2015 6.1.1 Company 1  Company Profile  Operation Status  SWOT Analysis 6.1.2 Company 2 6.1.3 Company 3 6.1.4 Company 4 6.1.5 Company 5 6.2 Major Enterprises in Online Professional Foreign Languages Training in China, 2015-2016 6.2.1 Company 1  Company Profile  Operation Status  SWOT Analysis 6.2.2 Company 2 6.2.3 Company 3 6.2.4 Company 4 6.2.5 Company 5 6.3 Major Enterprises in Online Engineering and Construction Training in China, 2015-2016 6.4 Major Enterprises in Online Legal Training in China, 2015-2016 6.5 Major Enterprises in Online IT Training in China, 2015-2016 6.6 Major Enterprises in Online Public Servant Examination Training in China, 2015-2016 7 Prospect of Online Vocational Education & Training Industry, 2016-2020 7.1 Analysis on Factors Influencing Development of the Industry 7.1.1 Driving Factors 7.1.2 Potential Risks 7.2 Forecast on Supply in Online Vocational Education & Training Industry in China, 2016-2020 7.2.1 Overview of Supply 7.2.2 Segments of Supply Field  Finance and Accounting Vocational Education  Professional Foreign Languages  Engineering and Construction  Law  IT Training  Public Servant Examination  Others 7.3 Analysis on Demand in Online Vocational Education & Training Industry in China, 2016-2020 7.3.1 Overview of Demand 7.3.2 Segments of Demand Field  Finance and Accounting Vocational Education  Professional Foreign Languages  Engineering and Construction  Law  IT Training  Public Servant Examination  Others 7.4 Forecast on Competition in Online Vocational Education & Training Industry in China, 2016-2020 Selected Charts Chart Constitution of Online Vocational Education Industry Chain Chart Number of Chinese Netizen, 2005-2015 Chart Market Size of Online Vocational IT Training in China, 2011-2015 Chart Enrollments of Public Servants in China, 2011-2015 Chart Market Size of Online Public Servant Examination Training in China, 2011-2015 Chart Market Size of Online Vocational Education & Training in China, 2011-2015 Chart Profit Model of Online Vocational Education in China Chart Classification on Skills & Techniques of Vocational and Technical Education Chart Forecast on Market Size of Online Vocational Education & Training in China, 2016-2020