1 Executive Summary 1.1. Major Developments 1.2. Market Structure 1.3. Per Capita 1.4. Distribution 1.5. The Suppliers 1.6. The Future 2 Background to the Market 2.1. Births 2.1.1. Live Birth Rates 2.1.2. Live Births by Region 2.1.3. The Baby Population 2.2. The Consumer 2.2.1. Living Standards 2.2.2. Eating Habits 2.3. Socio-Demographic Trends 2.3.1. Family Structure 2.3.2. Births by Age of Mother 2.3.3. Number of Women of Childbearing Age 2.4. Working Women 2.4.1. Female Employment 2.4.2. Maternity Legislation 2.5. Breastfeeding Trends 2.5.1. Breastfeeding Promotion 2.5.2. Breastfeeding Prevalence 2.6. Regulations 2.6.1. Marketing Legislation 2.6.2. Food Safety 3 Market Profile 3.1. Overview 3.1.1. Definitions 3.1.2. Key Features and Developments 3.1.3. Manufacturers and Brands 3.2. Baby Milk 3.2.1. Key Features and Developments 3.2.2. Per Capita Trends 3.2.3. Segmentation 3.2.4. Manufacturers and Brands 3.3. Baby Cereals 3.3.1. Key Features and Developments 3.3.2. Per Capita Trends 3.3.3. Segmentation 3.3.4. Manufacturers and Brands 3.4. Baby Meals 3.4.1. Key Features and Developments 3.4.2. Per Capita Trends 3.4.3. Segmentation 3.4.4. Manufacturers and Brands 3.5. Baby Juices 3.5.1. Key Features and Developments 3.5.2. Manufacturers and Brands 4 Distribution 4.1. Grocery Structure 4.2. Baby Food Distribution 5 The Suppliers 5.1. Company Profiles 5.1.1. Introduction 5.1.2. Heinz Wattie's (New Zealand) Ltd 5.1.3. Danone 5.1.4. Nestlé New Zealand Ltd 5.2. Other Companies 5.2.1. McCallum Industries Limited 5.2.2. Green Monkey Ltd 6 Production and Foreign Trade 6.1. Production 6.2. Imports 6.3. Exports 7 The Future 7.1. Future Determinants 7.1.1. Live Birth Trends 7.1.2. Market Size 8 Economic Background 8.1. Political and Economic Summary 8.2. Economic Background 9 Appendix 9.1. What is this Report About? 9.2. Time Frame 9.3. Product Category Coverage 9.4. Methodology 9.5. About Canadean 9.6. Disclaimer

Heinz Wattie's (New Zealand) Ltd Danone Nestlé New Zealand Ltd McCallum Industries Limited Green Monkey Ltd