TABLE OF CONTENTS I. INTRODUCTION Report Scope and Methodology Executive Summary II. BUSINESS ENVIRONMENT Key Economic Indicators Industrial Output Population and Labor Foreign Investment Foreign Trade III. SOFTWARE INDUSTRY ASSESSMENTS Major Software Company Locations and Revenue Market Share of Key Software Companies Potential Entrants Major Foreign Investments Technology Development IV. SOFTWARE INDUSTRY SALES AND FORECAST Overview Operating System (OS) Major OS Suppliers Widows Sales Volume and Forecast Unix Sales Volume and Forecasts Linux Sales Volume and Forecast Other OS Sales Volume and Forecast Desktop Applications Major Desktop Suppliers Desktop Application Sales Volume and Forecast Business Applications Major Business Application Suppliers Business Application Sales Volume and Forecast Entertainment and Educational Software Major Entertainment and Educational Software Suppliers Entertainment and Educational Software Sales Volume and Forecast Other Applications Major Other Application Suppliers Other Application Sales Volume and Forecast Software Imports and Exports Volumes V. SOFTWARE DEMAND BY MARKET Software Markets Outlook Government and Business Market Government and Business Consumer Market Outlook Software Demand in Government and Business Market Individual Consumer Market Consumer Market Outlook Software Demand in Individual Consumer Market Software Demand by Region VI. MARKETING STRATEGIES Distribution System in China China's Distribution System Software Distribution Channels Transportation and Freight Infrastructure Communications Market Entry Channels Exporting to China Export Market Overview Chinese Trading Practice Chemical Trade Companies Import Restrictions in China Technology Licensing Technology Licensing Overview Intellectual Property Protection Joint Venture Joint Venture Overview Advantages and Disadvantages Wholly-Owned Enterprises Foreign Wholly-Owned Enterprises Overview Advantages and Disadvantages Other Market Entry Channels Setting up Sales Offices Selling to China through Attending Trade Fairs Contacting Chinese Companies Advertising Market Entry Strategies Understanding Differences Business Practice Differences Knowledge of Regulations and Restrictions VII. SOFTWARE PRODUCER DIRECTORY Software Producer Profiles Distributors and Trading Companies Research Institutions and Associations LIST OF TABLES I. INTRODUCTION Economic Outlook Summary Software Supply and Demand Summary II. BUSINESS ENVIRONMENT Key Economic Indicators Industrial Output Population and Labor Force Trends Foreign Investment and Loans Foreign Trade III. SOFTWARE INDUSTRY ASSESSMENTS Software Industry Outlook Major Producer Facility Locations Major Software Producers Revenue Market Share of Key Producers Major Foreign Investments IV. SOFTWARE SALES AND DEMAND Total Software Sales Volume and Forecast Operating System (OS) Major OS Suppliers Widows Sales Volume and Forecast Unix Sales Volume and Forecasts Linux Sales Volume and Forecast Other OS Sales Volume and Forecast Desktop Applications Major Desktop Suppliers Desktop Application Sales Volume and Forecast Business Applications Major Business Application Suppliers Business Application Sales Volume and Forecast Entertainment and Educational Software Major Entertainment and Educational Software Suppliers Entertainment and Educational Software Sales Volume and Forecast Other Applications Major Other Application Suppliers Other Application Sales Volume and Forecast Software Imports and Exports Volumes V. SOFTWARE DEMAND BY MARKET Total Software Demand by Market Government and Business Consumer Market Outlook Software Demand in Government and Business Market Software Demand in Government Market Software Demand in Business Market Consumer Market Outlook Software Demand in Individual Consumer Market Software Demand by Region LIST OF CHARTS I. INTRODUCTION Software Sales and Demand Summary II. BUSINESS ENVIRONMENT China’s GDP and Growth Rate Industrial Output by Ownership China’s Imports and Exports III. SOFTWARE INDUSTRY ASSESSMENTS Total Software Sales Volume IV. SOFTWARE SALES AND DEMAND Software Exports and Imports Volume V. SOFTWARE DEMAND BY MARKET Software Demand by Market Software Demand by Region VI. MARKETING STRATEGIES Software Distribution Channels