1. Executive Summary 2. Digital Advertisement Market: An Introduction 2.1 Types of Digital Advertisement 3. Global Digital Advertisement Market: An Analysis 3.1 Global Digital Advertisement Market by Expenditure: Actual & Forecast 3.2 Global Digital Advertisement Spending by Region 3.3 Global Digital Advertisement Revenue Share by Top Players 3.4 Global Advertisement Spending by Media Type 3.5 Global Digital Advertisement Spending by Category 4. Global Mobile Advertisement: An Analysis 4.1 Global Mobile Advertisement Market by Revenue 4.2 Mobile Internet Advertisement Spending by Region 4.3 Global Mobile Advertisement Revenue Formats by Region 5. Online Classified Market: An Analysis 5.1 Online Classified Advertisement by Value: Actual & Forecast 5.2 Global Online Classified Market by Top Players 6. Country Analysis 6.1 The US Digital Advertising Market: An Analysis 6.1.1 The US Digital Advertisement Market by Value 6.1.2 The US Digital Advertisement Revenue Share by Format 6.1.3 The US Digital Advertisement Spending by Format 6.1.4 The US Digital Advertisement Spending Share by Industry 6.1.5 The US Mobile Advertisement Market by Expenditure 6.2 Europe Digital Advertisement Market: An Analysis 6.2.1 Europe Digital Advertisement Market by Spending 6.2.2 Western Europe Digital Advertisement Expenditure by Region 6.2.3 Europe Advertisement Market Spending by Media 6.2.4 Europe Mobile Advertisement Revenue by Format 6.3 Australia Digital Advertisement Market with Focus on Online Classifieds 6.3.1 Australia Online Classified Advertisement by Expenditure 6.3.2 Australia Digital Advertisement Expenditure by Categories 6.3.3 Australia Online Classified Market by Category 6.3.4 Australia Online Classifieds Revenue Share by Top Players 7. Competitive Landscape 8. Market Dynamics 8.1 Growth Drivers 8.1.1 Rapidly Increasing Internet Users 8.1.2 Increasing User Base in Social Networking Site 8.1.3 Mobile Advertising 8.1.4 Growth of E-Commerce Market 8.2 Challenges 8.2.1 Advertisement Viewability 8.2.2 Advertisement Fraud 8.2.3 Customer Privacy 8.2.4 Rise of Mobile Internet User 8.2.5 Operational Issues 8.2.6 Weak Economies 8.3 Market Trends 8.3.1 Video Advertisements 8.3.2 App Indexing 8.3.3 Introduction of Virtual Reality Devices 8.3.4 Rise of Digital Assistant 8.3.5 Consumer Preference towards Digital Media 9. Company Profiles 9.1 WPP Group 9.1.1 Business Overview 9.1.2 Financial Overview 9.1.3 Business Strategies 9.2 Omnicom Group 9.2.1 Business Overview 9.2.2 Financial Overview 9.2.3 Business Strategies 9.3 Publicis Groupe 9.3.1 Business Overview 9.3.2 Financial Overview 9.3.3 Business Strategies 9.4 Interpublic Group of Companies 9.4.1 Business Overview 9.4.2 Financial Overview 9.4.3 Business Strategies 9.5 Dentsu Aegis Network 9.5.1 Business Overview 9.5.2 Financial Overview 9.5.3 Business Strategies List of Figures Figure 1: Types of Digital Advertisement Figure 2: Online Classifieds Category Figure 3: Global Digital Advertisement Market by Expenditure; 2010-2014 (US$ Billion) Figure 4: Global Digital Advertisement Market by Expenditure; 2015-2019E (US$ Billion) Figure 5: Global Digital Advertisement Spending by Region; 2015 (US$ Billion) Figure 6: Global Digital Advertisement Revenue Share by Top Players; 2013-2014 Figure 7: Global Advertisement by Media Type; 2015 Figure 8: Global Digital Advertisement Spending by Category; 2015 Figure 9: Global Mobile Advertisement Market by Revenue; 2013-2014 (US$ Billion) Figure 10: Mobile Internet Advertisement Spending by Region; 2015 (US$ Billion) Figure 11: Global Mobile Advertisement Revenue Formats by Region; 2014 Figure 12: Online Classified Market by Value; 2012-2015 (US$ Billion) Figure 13: Online Classified Market by Value; 2016-2019E (US$ Billion) Figure 14: Global Online Classified Market by Top Players; 2014 Figure 15: The US Digital Advertisement Market Revenue; 2010-2014 (US$ Billion) Figure 16: The US Digital Advertisement Revenue Share by Format; 2013-2014 Figure 17: The US Digital Advertisement Spending by Format; 2014 (US$ Billion) Figure 18: The US Digital Advertisement Spending Share by Industry; 2014 Figure 19: The US Mobile Advertisement Market by Expenditure; 2014-2019E (US$ Billion) Figure 20: Europe Digital Advertisement Market by Spending; 2011-2014 (US$ Billion) Figure 21: Western Europe Digital Advertisement Expenditure by Region; 2014 Figure 22: Europe Advertisement Market Spending by Media; 2015 Figure 23: Europe Mobile Advertisement Revenue by Format; 2014 Figure 24: Australia Online Classified Advertisement by Expenditure; 2010-2015 (US$ Million) Figure 25: Australia Digital Advertisement Expenditure by Categories; 2015 Figure 26: Australia Online Classified Market by Category; 2015 Figure 27: Real Estate Online Classifieds by Spending; 2015 Figure 28: Australia Employment Classifieds by Market Size (US$ Million) Figure 29: Australia Online Classifieds by Market Size (US$ Million) Figure 30: Australia Online Classified Revenue Share by Top Players; 2014 Figure 31: Comparison of Digital Advertisement Revenue of Top Players; 2014 (US$ Billion) Figure 32: Number of Mergers & Acquisitions by Top Players; 2014 Figure 33: Number of Internet Users; 2010-2014 (Millions) Figure 34: Number of Social Network Users; 2010-2014 (Billion) Figure 35: Global Mobile Advertising Spending; 2010-2015 (US$ Billion) Figure 36: Global Advertising Media Spend; 2014 Figure 37: WPP Group Revenue; 2010-2014 (US$ Billion) Figure 38: Omnicom Group Revenue; 2010-2014 (US$ Billion) Figure 39: Publicis Group revenue; 2010-2014 (US$ Billion) Figure 40: Interpublic Group of Companies Revenue; 2010-2014 (US$ Billion) Figure 41: Dentsu Aegis Network Revenue; 2010-2014 (US$ Billion)