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Market Analysis and Insights: Global Real-Time Bidding (RTB) Technology Market
Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
The global Real-Time Bidding (RTB) Technology market size is projected to reach US$ million by 2028, from US$ million in 2021, at a CAGR of % during 2022-2028.
Fully considering the economic change by this health crisis, Open accounting for % of the Real-Time Bidding (RTB) Technology global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR from 2022 to 2028. While Media and Entertainment segment is altered to an % CAGR throughout this forecast period.
China Real-Time Bidding (RTB) Technology market size is valued at US$ million in 2021, while the North America and Europe Real-Time Bidding (RTB) Technology are US$ million and US$ million, severally. The proportion of the North America is % in 2021, while China and Europe are % and respectively, and it is predicted that China proportion will reach % in 2028, trailing a CAGR of % through the analysis period 2022-2028. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR %, %, and % respectively for the next 6-year period. As for the Europe Real-Time Bidding (RTB) Technology landscape, Germany is projected to reach US$ million by 2028 trailing a CAGR of % over the forecast period 2022-2028.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Real-Time Bidding (RTB) Technology market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Real-Time Bidding (RTB) Technology market in terms of revenue.
Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Real-Time Bidding (RTB) Technology market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Real-Time Bidding (RTB) Technology market.
Global Real-Time Bidding (RTB) Technology Scope and Market Size
Real-Time Bidding (RTB) Technology market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Real-Time Bidding (RTB) Technology market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
Open
Invited
Segment by Application
Media and Entertainment
Games
Retail and E-Commerce
Travel and Luxury
Mobile Apps
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
By Company
Google
WPP plc
Adobe
CRITEO ADVERTISING
Facebook
PubMatic
Smaato
Yandex
Salesforce
Rubicon Project
Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
The global Real-Time Bidding (RTB) Technology market size is projected to reach US$ million by 2028, from US$ million in 2021, at a CAGR of % during 2022-2028.
Fully considering the economic change by this health crisis, Open accounting for % of the Real-Time Bidding (RTB) Technology global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR from 2022 to 2028. While Media and Entertainment segment is altered to an % CAGR throughout this forecast period.
China Real-Time Bidding (RTB) Technology market size is valued at US$ million in 2021, while the North America and Europe Real-Time Bidding (RTB) Technology are US$ million and US$ million, severally. The proportion of the North America is % in 2021, while China and Europe are % and respectively, and it is predicted that China proportion will reach % in 2028, trailing a CAGR of % through the analysis period 2022-2028. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR %, %, and % respectively for the next 6-year period. As for the Europe Real-Time Bidding (RTB) Technology landscape, Germany is projected to reach US$ million by 2028 trailing a CAGR of % over the forecast period 2022-2028.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Real-Time Bidding (RTB) Technology market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Real-Time Bidding (RTB) Technology market in terms of revenue.
Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Real-Time Bidding (RTB) Technology market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Real-Time Bidding (RTB) Technology market.
Global Real-Time Bidding (RTB) Technology Scope and Market Size
Real-Time Bidding (RTB) Technology market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Real-Time Bidding (RTB) Technology market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
Open
Invited
Segment by Application
Media and Entertainment
Games
Retail and E-Commerce
Travel and Luxury
Mobile Apps
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
By Company
WPP plc
Adobe
CRITEO ADVERTISING
PubMatic
Smaato
Yandex
Salesforce
Rubicon Project
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
