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Taipei-based government-backed research institute MIC (Market Intelligence& Consulting Institute) of III (Institute for Information Industry) conducted a questionnaire-based survey on Taiwanese consumers in the fourth quarter of 2018 to ascertain their views on buying cosmetics online. Cosmetics surveyed include skin care, makeup, and face washing and cleansing products. This reports provides an in-depth analysis of consumers’ product, brand, and channel preference rankings for skin care, makeup, and face washing and cleansing products, identify which age group and gender of consumers enjoy to purchase cosmetics online the most, and examines main reasons behind consumers’ decision to buy cosmetics online and what have prevented them from doing so.
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This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
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The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
