Middle East & Africa Oral Care Market - Growth, Trends and Forecasts (2019 - 2024)

SKU ID : INH- 13517623

Publishing Date : 01-May-2019

No. of pages : 80

PRICE
3850
8250

  • Market Overview

    Middle East & Africa oral care market is forecasted to reach USD 2.1 billion by 2024 growing at a CAGR of 9.78% during the forecast period (2019 - 2024).

    - Increased consumer preference for toothpaste such as Meswak which is made from arak tree due to its regional belief has fueled the toothpaste market. Pilgrims during Hujj and consumers in the holy month of Ramjan are allowed to use Meswak during fast. Rising purchasing power, convenience and health awareness among consumers are continuing to drive the mouthwash sales.
    - Increased tooth decay problems among Children in South Africa has raised oral hygiene concern among parents. About 80% of the children in South Africa under the age of six are facing tooth decay problems due to poor eating habits.

    Scope of the Report

    Middle East & Africa oral care market offers a range of products including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste through supermarkets/hypermarkets, convenience stores, pharmacies, and drug stores, online retail stores, other distribution channels. The study also covers the market analysis of major countries such as Saudi Arabia and South Africa.

    Key Market Trends

    Rising Demand for Organic Products

    Growing urbanization, improved purchasing power and increased promotions of naturally sourced products have been boosting the awareness regarding benefits associated with organic personal care products including oral care products in the countries such as Saudi Arabia, UAE, and South America. As a result, consumers in the respective countries are increasingly preferring products such as toothpaste with altered chemical content and added natural ingredients leading to elevated consumption of organic personal care products.

    Saudi Arabia Dominates the Oral Care Market

    The lack of oral health care awareness and fear of dentists in Saudi Arabia is leading to oral health care crises among consumers in the country, especially among children. The occurrence of dental caries among children was observed to be ranging from medium to high, as specified in the World Oral Health report. The dental care market is expected to observe an immense growth in Saudi Arabia, owing to an increase in the per capita income and the overall increase in dental care spending. Consumers’ preference to look good and have white teeth are driving the oral care market in Saudi Arabia.

    Competitive Landscape

    The Middle East & Africa oral care market is consolidated among the global players such as Procter & Gamble, Colgate-Palmolive Company and Unilever. Foreign companies dominate the GCC and African region owing to the weak prevalence of local manufacturers in the region. Moreover, leading brands, like Colgate (except Max Fresh), Sensodyne, Arm & Hammer, and Aquafresh, manufacture halal toothpaste in order to address the demand from Muslim demography.

    Reasons to Purchase this report:

    - The market estimate (ME) sheet in Excel format
    - Report customization as per the client's requirements
    - 3 months of analyst support

    Frequently Asked Questions



    This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

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    The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
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