Global Advertising Market Report 2019, Competitive Landscape, Trends and Opportunities

SKU ID : Maia- 13493009

Publishing Date : 23-May-2019

No. of pages : 137

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  • The Advertising market has witnessed growth from USD XX million to USD XX million from 2014 to 2019. With the CAGR of X.X%, this market is estimated to reach USD XX million in 2026.

    The report mainly studies the size, recent trends and development status of the Advertising market, as well as investment opportunities, government policy, market dynamics (drivers, restraints, opportunities), supply chain and competitive landscape. Technological innovation and advancement will further optimize the performance of the product, making it more widely used in downstream applications. Moreover, Porter's Five Forces Analysis (potential entrants, suppliers, substitutes, buyers, industry competitors) provides crucial information for knowing the Advertising market.

    Major players in the global Advertising market include:
    Omnicom Group
    Havas SA
    Chengdu B-ray Media Co., Ltd.
    Shanghai Xinhua Media Co., Ltd.
    Bluefocus Communication Group Co., Ltd.
    Hunan TV and Broadcast Intermediary Co., Ltd.
    Dentsu Inc.
    Dahe Group
    WPP
    Focus Media Group
    China Television Media
    Communication Group
    AVIC Culture Co.,Ltd.
    Beijing Bashi Media Co., Ltd.
    IPG
    SiMei Media
    Guangdong Guangzhou Daily Media Co., Ltd.
    Spearhead Integrated Marketing
    Guangdong Advertising Co., Ltd.
    Yinlimedia
    PublicisGroupe

    On the basis of types, the Advertising market is primarily split into:
    TV Advertising
    Newspaper & Magazine Advertising
    Outdoors Advertising
    Radio Advertising
    Internet Advertising
    Others

    On the basis of applications, the market covers:
    Food & Beverage Industry
    Vehicles Industry
    Health and Medical Industry
    Commercial and Personal Services
    Consumer Goods
    Others

    Geographically, the report includes the research on production, consumption, revenue, market share and growth rate, and forecast (2014-2026) of the following regions:
    United States
    Europe (Germany, UK, France, Italy, Spain, Russia, Poland)
    China
    Japan
    India
    Southeast Asia (Malaysia, Singapore, Philippines, Indonesia, Thailand, Vietnam)
    Central and South America (Brazil, Mexico, Colombia)
    Middle East and Africa (Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Nigeria)
    Other Regions

    Chapter 1 provides an overview of Advertising market, containing global revenue, global production, sales, and CAGR. The forecast and analysis of Advertising market by type, application, and region are also presented in this chapter.

    Chapter 2 is about the market landscape and major players. It provides competitive situation and market concentration status along with the basic information of these players.

    Chapter 3 provides a full-scale analysis of major players in Advertising industry. The basic information, as well as the profiles, applications and specifications of products market performance along with Business Overview are offered.

    Chapter 4 gives a worldwide view of Advertising market. It includes production, market share revenue, price, and the growth rate by type.

    Chapter 5 focuses on the application of Advertising, by analyzing the consumption and its growth rate of each application.

    Chapter 6 is about production, consumption, export, and import of Advertising in each region.

    Chapter 7 pays attention to the production, revenue, price and gross margin of Advertising in markets of different regions. The analysis on production, revenue, price and gross margin of the global market is covered in this part.

    Chapter 8 concentrates on manufacturing analysis, including key raw material analysis, cost structure analysis and process analysis, making up a comprehensive analysis of manufacturing cost.

    Chapter 9 introduces the industrial chain of Advertising. Industrial chain analysis, raw material sources and downstream buyers are analyzed in this chapter.

    Chapter 10 provides clear insights into market dynamics.

    Chapter 11 prospects the whole Advertising market, including the global production and revenue forecast, regional forecast. It also foresees the Advertising market by type and application.

    Chapter 12 concludes the research findings and refines all the highlights of the study.

    Chapter 13 introduces the research methodology and sources of research data for your understanding.

    Years considered for this report:
    Historical Years: 2014-2018
    Base Year: 2019
    Estimated Year: 2019
    Forecast Period: 2019-2026

    Frequently Asked Questions



    This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

    • By product type
    • By End User/Applications
    • By Technology
    • By Region

    The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
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