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Global Mobile Value-added Services Market Research Report: by Solution (SMS, MMS, Others), by Product (Mobile Music and Games, Mobile Wallet, Mobile Commerce, Mobile Advertising, Email & IM, Others), by Vertical (Banking & Finance, IT & Telecommunications, Media & Entertainment, Government, Retail, Healthcare, Others), and Region - Forecast to 2023
Market analysis
Mobile value-added services (VAS) is a group of services intended to improve engagement of the users and upgrade the brand estimation of the mobile service provider. Various overhauls of cell phones because of smaller and more grounded processors have cleared a path for further capacity alternatives for VAS. The capability of advertising on these stages attributable to the movement of purchasers to net-based applications from local messaging applications gives greater scope to the market to extend. Further, the users are offered with personalized experience as per their preferences which is positively affecting the market growth. However, absence of better telecommunication infrastructure can hamper the market development. The Global Mobile Value-added Services Market is anticipated to grow at a CAGR of 18.5% during the forecast period (2018-2023) by reaching the valuation of USD 1,047.6. Million.
Market segmentation
Based on its solution, the Global Mobile Value-added Services Market is segmented into Multimedia Messaging Service (MMS), Short Message Service (SMS), Others. On the basis of its products, the market is classified into Mobile Wallet, Mobile Music and Games, Email and IM, Mobile Advertising, Mobile Commerce, Others. Based on its verticals, the market is classified as IT & Telecommunications, Banking & Finance, Healthcare, Retail, Media & Entertainment, Government, Others.
Regional analysis
Geographically, the Global Mobile Value-added Services Market is divided into global regions like Europe, North America, Asia- Pacific, Middle East, LATAM, and Africa.
Major players
InMobi Pte Ltd. (Singapore), OnMobile Global Limited (India), Mahindra ComViva (India), and Kongzhong Corporation (China), AT&T Inc. (U.S.), Apple Inc. (U.S.), Google (U.S.), Vodafone Group PLC (U.K.), One97 Communications Limited (India), among others are some of the major players in the Global Mobile Value-added Services Market.
Market analysis
Mobile value-added services (VAS) is a group of services intended to improve engagement of the users and upgrade the brand estimation of the mobile service provider. Various overhauls of cell phones because of smaller and more grounded processors have cleared a path for further capacity alternatives for VAS. The capability of advertising on these stages attributable to the movement of purchasers to net-based applications from local messaging applications gives greater scope to the market to extend. Further, the users are offered with personalized experience as per their preferences which is positively affecting the market growth. However, absence of better telecommunication infrastructure can hamper the market development. The Global Mobile Value-added Services Market is anticipated to grow at a CAGR of 18.5% during the forecast period (2018-2023) by reaching the valuation of USD 1,047.6. Million.
Market segmentation
Based on its solution, the Global Mobile Value-added Services Market is segmented into Multimedia Messaging Service (MMS), Short Message Service (SMS), Others. On the basis of its products, the market is classified into Mobile Wallet, Mobile Music and Games, Email and IM, Mobile Advertising, Mobile Commerce, Others. Based on its verticals, the market is classified as IT & Telecommunications, Banking & Finance, Healthcare, Retail, Media & Entertainment, Government, Others.
Regional analysis
Geographically, the Global Mobile Value-added Services Market is divided into global regions like Europe, North America, Asia- Pacific, Middle East, LATAM, and Africa.
Major players
InMobi Pte Ltd. (Singapore), OnMobile Global Limited (India), Mahindra ComViva (India), and Kongzhong Corporation (China), AT&T Inc. (U.S.), Apple Inc. (U.S.), Google (U.S.), Vodafone Group PLC (U.K.), One97 Communications Limited (India), among others are some of the major players in the Global Mobile Value-added Services Market.
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
