Europe Market Insights on Automotive Head-up Display, 2018-2024: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)

Europe is home to several prominent automotive OEMs and Tier 1 component suppliers. The flourishing relations between both the above players of the supply chain have resulted in the rapid technological advancements in automobiles within the region. In addition to this, the rise in demand for connectivity technologies, stringent government safety regulations and increasing demand of high end luxury and mid-sized vehicles are considered to be the key growth drivers for European automotive head up display market. Moreover, the rise in focus towards advanced driver assistance systems (ADAS) and autonomous vehicles are also propelling the market growth. However, the excessive cost of the system, emergence of alternate options and growing concern over distracted driving are considered to be the major restraining factors for the market growth.

Based on different product types, the European automotive head-up display market is bifurcated into windshield HUD and combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making it the fastest growing product type during the forecast period.
Europe HUD market is further segmented based on different technologies, which includes conventional and augmented reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share with a market value of $113.47 million and is expected to prevail till 2024. The rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel its demand, making augmented reality the fastest growing segment during the forecast period (2018-2024).
Moreover, the market penetration of HUD is increasing across all vehicle types, namely luxury cars, passenger cars and commercial vehicles. Due to the high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.
For a deep dive analysis of automotive HUD market in Europe, the regional market is further split into several countries. Germany, the U.K, France, Italy, Spain, Russia and Rest of Europe are among some of the most dominant markets in the region for automotive HUD. Germany is the largest automotive market in the region, whereby presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitor Germany’s automotive HUD market.

The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.

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