Global Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market Size, Status and Forecast 2018-2025

SKU ID : QYR- 12431715

Publishing Date : 12-Oct-2018

No. of pages : 95

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  • DTCPA can be defined as an effort (usually via popular media) made by a pharmaceutical company to promote its prescription products directly to patients.
    Direct-to-consumer pharmaceutical advertising (DTCPA) has grown rapidly during the past several decades and is now the most prominent type of health communication that the public encounters.
    In 2017, the global Direct-to-Consumer Pharmaceutical Advertising (DTCPA) market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.
    This report focuses on the global Direct-to-Consumer Pharmaceutical Advertising (DTCPA) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Direct-to-Consumer Pharmaceutical Advertising (DTCPA) development in United States, Europe and China.


    The key players covered in this study
    HARVARD POLITICAL REVIEW
    MDedge
    FDA
    ...

    Market segment by Type, the product can be split into
    Help-Seeking AD
    Reminder AD
    Product Claim AD

    Market segment by Application, split into
    Pharmaceutical Companies
    Pharmaceutical Factories

    Market segment by Regions/Countries, this report covers
    United States
    Europe
    China
    Japan
    Southeast Asia
    India
    Central & South America

    The study objectives of this report are:
    To analyze global Direct-to-Consumer Pharmaceutical Advertising (DTCPA) status, future forecast, growth opportunity, key market and key players.
    To present the Direct-to-Consumer Pharmaceutical Advertising (DTCPA) development in United States, Europe and China.
    To strategically profile the key players and comprehensively analyze their development plan and strategies.
    To define, describe and forecast the market by product type, market and key regions.

    In this study, the years considered to estimate the market size of Direct-to-Consumer Pharmaceutical Advertising (DTCPA) are as follows:
    History Year: 2013-2017
    Base Year: 2017
    Estimated Year: 2018
    Forecast Year 2018 to 2025
    For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

    Frequently Asked Questions



    This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

    • By product type
    • By End User/Applications
    • By Technology
    • By Region

    The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
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