Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages

SKU ID : GD- 10158605

Publishing Date : 26-Apr-2016

No. of pages : 24

PRICE
3450
10350

  • Summary
    Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Canadean as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.

    Key Findings
    - Moderation and Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.

    - 59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.

    - The concept of craft sodas has mainstream appeal.

    - 56% of consumers globally would like to see more "craft" style non-alcoholic beverages.

    Synopsis
    "Adultifying Soft Drinks" explores opportunities to meet rising adult demand for non-alcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars - formulation, positioning, and packaging.

    Your key questions answered:

    - What are adult soft drinks? What are the key consumer motivations driving demand for adult soft drinks?

    - What are the innovation opportunities in adult soft drinks?

    - Which consumer trends are influencing innovation opportunities in adult soft drinks?

    - What TrendSights trends do these innovation opportunities align with?

    Reasons To Buy
    - Explore innovation opportunities in adult soft drinks along three parameters - formulation, positioning, and packaging.

    - Understand the key motivators driving demand for adult soft drinks.

    - Discover the best in-class innovation examples of adult soft drinks from around the world.

    Frequently Asked Questions



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