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About Internet Advertisement
The internet advertisement market serves a huge global audience as the advertisers deliver promotional materials through smartphones, gaming consoles, laptops, and tablets. During the period 2001-2015, the global advertisement spending has shifted from a high cost and relatively low-visibility media such as TV channels and newspapers toward a low cost and higher visibility digital media such as the internet. The faster growth of broadband connectivity in both developed and developing countries is helping the market growth. Other factors leading to the growth of the market are consumer-targeting capabilities and sophisticated measurement techniques. With the availability of big data and online customer analyzing algorithms, advertisers are able to target their consumers easily. Also this gives the data about the reach of the advertisement, the number of target consumers reached by the advertisers.
Technavio’s analysts forecast the global internet advertisement market to grow at a CAGR of 11.22% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global internet advertisement market for 2016-2020. For the purpose of calculating the market size, the report considers the revenue generated from different types of internet ads and by different region in the internet advertisement market.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Internet Advertisement Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Facebook
• Google
• LinkedIn
• Microsoft
• One by AOL
• Twitter
• Yahoo
Other prominent vendors
• AdMob
• Adobe Systems
• Amobee
• AppNexus
• Baidu
• Chartboost
• Convertro
• Criteo
• Dárriens Media Exchange
• Deutsche Telekom
• IAC
• InMobi
• Matomy Media
• Millennial Media
• Mobile Network Group
• MobPartner
• MoPub
• News Corp
• Opera Software
• Oracle
• Pinterest
• RevMob Mobile Ad Network
• Rubicon Project
• Sohu
• StickyADS.tv
• Tapjoy
• TobeMogul
• Tumblr
Market driver
• Higher brand recalling capability
• For a full, detailed list, view our report
Market challenge
• Intense competition and varying consumer interests
• For a full, detailed list, view our report
Market trend
• Increased use of social media for advertisement
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
The internet advertisement market serves a huge global audience as the advertisers deliver promotional materials through smartphones, gaming consoles, laptops, and tablets. During the period 2001-2015, the global advertisement spending has shifted from a high cost and relatively low-visibility media such as TV channels and newspapers toward a low cost and higher visibility digital media such as the internet. The faster growth of broadband connectivity in both developed and developing countries is helping the market growth. Other factors leading to the growth of the market are consumer-targeting capabilities and sophisticated measurement techniques. With the availability of big data and online customer analyzing algorithms, advertisers are able to target their consumers easily. Also this gives the data about the reach of the advertisement, the number of target consumers reached by the advertisers.
Technavio’s analysts forecast the global internet advertisement market to grow at a CAGR of 11.22% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global internet advertisement market for 2016-2020. For the purpose of calculating the market size, the report considers the revenue generated from different types of internet ads and by different region in the internet advertisement market.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Internet Advertisement Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Microsoft
• One by AOL
• Yahoo
Other prominent vendors
• AdMob
• Adobe Systems
• Amobee
• AppNexus
• Baidu
• Chartboost
• Convertro
• Criteo
• Dárriens Media Exchange
• Deutsche Telekom
• IAC
• InMobi
• Matomy Media
• Millennial Media
• Mobile Network Group
• MobPartner
• MoPub
• News Corp
• Opera Software
• Oracle
• RevMob Mobile Ad Network
• Rubicon Project
• Sohu
• StickyADS.tv
• Tapjoy
• TobeMogul
• Tumblr
Market driver
• Higher brand recalling capability
• For a full, detailed list, view our report
Market challenge
• Intense competition and varying consumer interests
• For a full, detailed list, view our report
Market trend
• Increased use of social media for advertisement
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
